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<<
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>>
| The
Product |
|
Steri-Strips |
| The
Need |
|
Increase
top-of-mind awareness and positively predispose surgeons to
the product |
| The
Solution |
|
Direct
mail self mailer designed as a humorous poster for surgeon office
posting enclosed with a free product sample |
| The
Result |
|
Received
positive feedback from surgeons and widespread posting of the
poster in surgeons offices |
| SDA
Service |
|
Sales
support |
|
|
HEALTHCARE
> 3M SURGICAL
PRODUCTS 
