| The
Product |
|
Future
Focus -- a special educational healthcare symposium for benefits
brokers and consultants,CEO's, HR Managers and Benefits Managers
at companies headquartered in Missouri. |
| The
Need |
|
Maximize
attendance at this important event. |
| The
Solution |
|
Execute
the program through client-supplied invitations presented
via direct mail, followed by a concerted telephone campaign
to secure RSVPs and a reminder immediately preceding the event.
|
| The
Result |
|
Follow
up telephone calls increased attendance by 20% over and above
RSVPs. Attendance within St. Louis and Kansas City markets "sold
out." |
| SDA
Service |
|
Special
Projects -- outbound telephone follow up activities |
HEALTHCARE
> DELTA DENTAL PLAN OF MISSOURI
