| The
Product |
|
Gelatin
capsules for medical use |
| The
Need |
|
Re-launch
the newly named "Qualicap" product and rebuild customer
confidence following product improvements |
| The
Solution |
|
High impact direct mailing to re-emphasize quality behind Elanco's
line of gelatin capsules |
| The
Result |
|
80%
response to direct mail and favorable customer perceptions of
product quality |
| SDA
Service |
|
Sales
building -- direct marketing materials |
HEALTHCARE
> DOW ELANCO
