Promotion of NovaSys among the target group required that Benefits Managers responsible for state employee benefits enrollment support NovaSys as an option. The program thus included promotional products for Benefits Managers and HR Directors as well as special open enrollment meetings wherein employees would learn about their healthcare options. Employees received free promotional products and handouts at open enrollment meetings. Benefits Managers received a canvas tote bag which housed NovaSys materials, plus a coffee mug and pen. Direct mail materials and a host of additional enrollment mateirals were also developed. The look established by the materials became the creative approach used on the NovaSys Health website.

A combination of multiple direct mailings, telephone contact, email marketing, mass media (newspaper, radio, outdoor), web site, new selling materials and "event based" marketing leveraged the human touch that NovaSys is known for - particularly with strong presence at open enrollment meetings (banners, literature, and in-person presentations).

A co-branding initiative with various Arkansas based hospitals was also implemented. See the next NovaSys Health example by clicking the forward arrow shown above.