| The
Product |
|
Health
Plan Options (HMO, PPO, POS, and HSA plans) |
| The
Need |
|
Support
hospitals affiliated with NovaSys Health through co-branded
advertising materials.
|
| The
Solution |
|
Recruit
hospitals affiliated with NovaSys to implement co-branded
communications including employee direct mail and advertising
(outdoor, radio, and newspaper). "Catch the Rising Star
in Arkansas Health Plans" was the NovaSys promotional
theme for the core program; affiliated hospitals were promoted
similarly.
|
| The
Result |
|
The
program generated extensive co-branding activity, with high
awareness of affilations resulting. Actual figures are confidential |
| SDA
Service |
|
Advertising
and Direct Marketing Services |
HEALTHCARE
> NOVASYS HEALTH (2 of 2)
