|
<<
|
>>
| The
Product |
|
New
Thoracic Catheter |
| The
Need |
|
Announce
the new product and its benefits, encourage surgeons to specify
the new catheter and stimulate sales appointments with a salesperson |
| The
Solution |
|
Direct
mail product announcement with special offer to secure sales
appointments |
| The
Result |
|
High
awareness of the new catheter among surgeons, with significant
response to the mailing and trial purchase offer |
| SDA
Service |
|
New
product launch |
|
|
HEALTHCARE
> SHERWOOD MEDICAL 
