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| The
Product |
|
Group
Health Insurance |
| The
Need |
|
Stimulate
prospect interest in multi-site health insurance services |
| The
Solution |
|
Telemarketing
lead qualification to build quality lists, followed by multiple
mailings with a special offer (Swisscard) to stimulate appointments |
| The
Result |
|
Received
the "highest response from the sales force of any program" |
| SDA
Service |
|
Sales
building -- telemarketing, list development, direct marketing
program |
|
|
INSURANCE
> GENERAL AMERICAN INSURANCE (1 of 2) 
