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| The
Product |
|
Group
Health Insurance |
| The
Need |
|
Generate
awareness and motivate prospects to meet with a broker and sales
representative |
| The
Solution |
|
Distinctive,
high-impact, 3-dimensional direct mail witha "split pair
offer" to stimulate interest in a face-to-face meeting |
| The
Result |
|
Hot
leads developed with substantial appointments secured, with
six companies (valued at $2 million) being secured in the first
3 months following program launch |
| SDA
Service |
|
Sales
building |
|
|
INSURANCE
> GENERAL AMERICAN INSURANCE (2 of 2) 
