| The
Product |
|
HMO
Health Insurance Services |
| The
Need |
|
Develop
a lead qualification program to generate sales leads |
| The
Solution |
|
Telemarketing
to qualify prospects, followed by a direct marketing program
to stimulate interest |
| The
Result |
|
40%
of prospects who received telemarketing calls completed surveys
and qualified as key prospects; a dimensional package was mailed,
followed by a sales call. The program's results exceeded expectations |
| SDA
Service |
|
Lead
generation and sales building |
INSURANCE
> PACIFIC MUTUAL LIFE INSURANCE (1 of 2)
