| The
Product |
|
Equipment
for the Plastics Industry |
| The
Need |
|
Follow
up on magazine and trade show inquiries, qualify leads based
on needs and purchase intentions |
| The
Solution |
|
Ongoing
business-to-business telemarketing, literature fulfillment and
sales rep follow up reports and activities |
| The
Result |
|
Converted
approximately150 inquiries into sales leads each month, with
substantial increase in new business attributed to the program |
| SDA
Service |
|
Business
telemarketing and database management |