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| The
Product |
|
Ammonium
nitrate (explosives) |
| The
Need |
|
Introduce
new product and achieve 50,000 tons of product sales in first
year by generating qualified sales leads for sales reps |
| The
Solution |
|
Creation
of a brand name (FLOWMASTER) for the new product, along with
a strong new product launch consisting of advertising, PR, 3-dimensional
direct mail, and trade show promotion; include the offer of
a strong product guarantee that includes money back |
| The
Result |
|
Generated
qualified sales leads for the sales force, thus achiecing tonnage
goals. No customers filed a claim against the guarantee offer
|
| SDA
Service |
|
Branding,
package design, new product launch |
|
|
MANUFACTURING
> ARCADIAN CORPORATION 
