| The
Product |
|
Off
Road Tires for Industrial Equipment |
| The
Need |
|
Create
awareness and appointments for Bridgestone/Firestone tires sales
force among Caterpillar equipment dealers and help generate
tire sales |
| The
Solution |
|
Two-year
campaign with ongoing promotional and technical mailings and
follow up telephoning designed to generate interest, appointments
and tire sales on CAT equipment. Sweepstakes overlay for major
sporting events in return for sales appointments |
| The
Result |
|
Stronger
relationship developed between Caterpillar and Bridgestone/Firestone
with multiple meetings held among 80% of all CAT dealers |
| SDA
Service |
|
Brand
Switch and Sales Building Program |
MANUFACTURING
> BRIDGESTONE/FIRESTONE 
