| The
Product |
|
Faucet
line |
| The
Need |
|
Motivate
plumbing distributors to increase sales of Delta faucets |
| The
Solution |
|
An
exciting 60-day themed contest for distributor countermen and
sales people |
| The
Result |
|
18%
more Delta faucets were sold than the previous year's 60-day
period; 39% of distributor employees eligible to participate
also won prizes |
| SDA
Service |
|
Channel
Marketing - Distributor Contest/Incentive Program |
MANUFACTURING
> DELTA FAUCET COMPANY 
