| The
Product |
|
Hand
crafted luggage |
| The
Need |
|
Increase
sales of Hartmann luggage at independent luggage stores nationwide |
| The
Solution |
|
A
multi-year retailer incentive program with retailer sales reps
earning points on Hartmann sales. Points redeemable for Hartmann
luggage, catalog merchandise or gift certificates |
| The
Result |
|
Participation
by retailer sales reps increased by 26%, with higher Hartmann
sales volume resulting from independent luggage stores nationwide |
| SDA
Service |
|
Channel
Marketing - Retailer incentive program |
MANUFACTURING
> HARTMANN LUGGAGE 
