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| The
Product |
|
Automated
lubrication system |
| The
Need |
|
Create
awareness and generate responses and sales leads |
| The
Solution |
|
Brand
name "BearingSaver" with logo to differentiate the
product in the marketplace, along with a new product launch
program consisting of year-long advertising, trade show activities,
video production and direct mail components |
| The
Result |
|
1,000+
qualified leads generated, resulting in a record sales year
and program continuation for two additional years with similar
results |
| SDA
Service |
|
Full
service agency of record - branding, product launch, sales building
program |
|
|
MANUFACTURING
> LINCOLN INDUSTRIAL 
