| The
Product |
|
DialEase
Dialysis Device |
| The
Need |
|
Increase
product awareness and stimulate trial and repeat purchases among
radiologist and dialysis center nephrologists |
| The
Solution |
|
3-dimensional
direct mail with product sample and offer for additional samples
for agreeing to a sales appointment |
| The
Result |
|
Enthusiastic
response from sales force and a 3% response from radiologists
and nephrologists |
| SDA
Service |
|
New
Product Launch - direct response marketing program |
MANUFACTURING
> MALLINCKRODT (MEDICAL DIVISION) 
