| The
Product |
|
Pneumatic
products |
| The
Need |
|
Motivate
distributors/distributor sales reps to increase Schrader Bellows
product sales |
| The
Solution |
|
Distributor
incentive program with financial and recognition conponents,
including recruitment and training of product specialists at
distributorships |
| The
Result |
|
Trained
product specialists in 80% of distributorships, resulting in
a sales increase of 21% ($1 million) over prior year |
| SDA
Service |
|
Incentive
and product training programs |