| The
Product |
|
Gear
reducers and motors for industrial applications |
| The
Need |
|
Improve
frequency of high value prospect meetings with original equipment
manufacturers (OEMs) through a cost effective, continuous process
to generate, qualify, track and report on sales leads |
| The
Solution |
|
A
"grass roots multi-touch" direct response marketing
campaign combining mail and phone follow up with special offer
and electronic leads management (eleads -- a special
SDA internet based system) |
| The
Result |
|
High
valued leads generated with many face-to-face appointments and
sales rep performance improvements |
| SDA
Service |
|
Lead
generation with direct marketing, telephone follow up and eleads |
MANUFACTURING
> SUMITOMO MACHINERY 
