| The
Product |
|
Diamond
Proof - DI Color Proofing System |
| The
Need |
|
Develop
a qualified list, generate awareness of product and its benefits
and motivate prospects to meet with a sales rep |
| The
Solution |
|
Telemarketing
lead qualification followed by a high impact direct mail program
extending a special offer in exchange for a rep meeting -- with
a strong offer to generate awareness and interest in meeting
with a sales rep -- an actual proof from the proofing system
preassembled in a picture frame brought by the sales rep |
| The
Result |
|
Numerous
quality leads generated for the system, resulting in over 25
systems sold |
| SDA
Service |
|
Sales
building -- telemarketing, direct mail and fulfillment |
MANUFACTURING
> WESTERN LITHOTECH 
