| The
Product |
|
Apparel
Trim Components and Conversion Services |
| The
Need |
|
Create
awareness of Western Textile's capabilities to help prospects
solve problems with trim and bindings, thus stimulating prospects
to agree to a call from a Western Textile representative |
| The
Solution |
|
Qualified
prospect list created through telemarketing, followed by direct
mailings to encourage prospects to meet a Western Textile rep |
| The
Result |
|
Program
did an excellent job of building awareness and stimulating awareness
for Western Textile |
| SDA
Service |
|
Business
telemarketing and response generating direct mail |
MANUFACTURING
> WESTERN TEXTILE PRODUCTS COMPANY
