| The
Product |
|
Extend-A-Cool
Horse Transdermal Cooling Sheets |
| The
Need |
|
Introduce
new product |
| The
Solution |
|
Create
awareness among equine vets through trade advertising, PR releases
and trade show support. Stimulate trial through 3-dimensional
direct mail with free product sample |
| The
Result |
|
10%
response with substantial sales generated; High quality equine
vet database developed for database management activities. 2002
NAMA award winner |
| SDA
Service |
|
New
product launch, branding and package design |
SALES
SUPPORT > DAIICHI FINE CHEMICALS 
