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| The
Product |
|
Trucking
Services |
| The
Need |
|
Communicate
a quality image through a cohesive appearance/message and provide
sales presentation support, as well as launch a new "Dedicated
Fleet" service |
| The
Solution |
|
Various
components included folders, insert sheets, brochures, and portfolios;
direct mail with follow up telephone campaign to stimulate appointments
for Dedicated Fleet service |
| The
Result |
|
Built
a more professional image for M.S. Carriers, with excellent
feedback from sales force, customers, and prospects; highly
successful new service launch |
| SDA
Service |
|
Sales
support materials; new service launch |
|
|
SALES
SUPPORT > M.S. CARRIERS 
