| The
Product |
|
Meeting
Bookings |
| The
Need |
|
Identify
and qualify meeting planners who are good prospects to book
meetings at the new Adam's Mark Hotel during opening year |
| The
Solution |
|
A direct mail program coupled with a special incentive program |
| The
Result |
|
15+
percent responded resulting in creation of 925 qualified leads
for sales force follow up |
| SDA
Service |
|
Sales
Building -- response generating direct mail |
SALES
BUILDING (LEAD GENERATION) > ADAMS
MARK HOTEL 
