SALES BUILDING (LEAD GENERATION) > AMERICAN HAWAII CRUISES

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The Product Group Travel
The Need Develop qualified leads for incentive group travel
The Solution Telemarketing to qualify 20,000 travel executives plus a 3-part direct mail program
The Result 13% response to mailings resulting in the generation of 900 leads and $1.7 million in sales
SDA Service Sales Building -- business telemarketing, database building and response generating direct mail