| The
Product |
|
Metal
Roofing Systems |
| The
Need |
|
Recruit
new roofing companies/contractors to carry the AMS line of metal
roof systems |
| The
Solution |
|
High
impact 3-dimensional direct mail and follow-up telephone campaign
designed to stimulate appointments for the sales force and eventually
new roofing companies/contractors |
| The
Result |
|
20%
response and requests for appointments |
| SDA
Service |
|
Sales
building -- direct response marketing program |
SALES
BUILDING (LEAD GENERATION) > ARCHITECTURAL
METAL SYSTEMS 
