SALES BUILDING (LEAD GENERATION) >
ELANCO PRODUCTS (2 of 2)
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The Product
Gelatin capsules for medical use
The Need
Re-launch the newly named "Qualicap" product and rebuild customer confidence following product improvements
The Solution
High impact direct mailing to re-emphasize quality behind Elanco's line of gelatin capsules
The Result
80% response to direct mail and favorable customer perceptions of product quality
SDA Service
Sales building -- direct marketing materials
SALES
BUILDING (LEAD GENERATION) > ELANCO PRODUCTS
(2 of 2) 
SALES
BUILDING (LEAD GENERATION) > ELANCO PRODUCTS
(2 of 2)
