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| The
Product |
|
Auto
Leasing |
| The
Need |
|
Increase
awareness, secure sales leads and appointments |
| The
Solution |
|
5-phase
direct marketing program utilizing telephone calls and direct
mailings |
| The
Result |
|
Significant
increase in overall awareness, with an initial test mailing
resulting in 140 auto leases. Reprints of program materials
were allowed expansion of the program in other markets |
| SDA
Service |
|
Sales
building -- telephone and direct mail |
|
|
SALES
BUILDING (LEAD GENERATION) > ENTERPRISE
LEASING COMPANY 
