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| The
Product |
|
Dragnet
FT Termiticide |
| The
Need |
|
Stimulate
pre-season purchases of FMC Dragnet FT termiticide |
| The
Solution |
|
Advertising and high impact direct marketing program with $100
per case cash rebate offer for pre-season purchase |
| The
Result |
|
Generated
$600,000 in pre-season sales, with corresponding increase in
market share |
| SDA
Service |
|
Sales
building -- advertising and direct marketing |
|
|
SALES
BUILDING (LEAD GENERATION) > FMC PEST CONTROL
