| The
Product |
|
Insecticide
for greenhouses and nurseries |
| The
Need |
|
Increase
retail distribution, stimulate trial and purchase |
| The
Solution |
|
Direct
mail program with free product samples and a cash rebate on
purchases; included special retailer rebate incentives to stimulate
new distribution |
| The
Result |
|
$500,000
in product purchases by greenhouses and nurseries, with addition
of 285 new retailers carrying the product |
| SDA
Service |
|
Sales
building -- direct mail/channel marketing; sample and cash
rebate fulfillment
|
SALES
BUILDING (LEAD GENERATION) > FMC
TURF AND ORNAMENTAL 
