| The
Product |
|
School
bus transportation service on an outsourcing basis |
| The
Need |
|
Establish
and maintain top-of-mind awareness among school districts nationally
and stimulate school districts to want more literature or a
meeting |
| The
Solution |
|
Through
telemarketing and a frequency-based direct mailing effort offering
a student transportation safety program, generate interest among
school districts to request the safety kit, more information
or a sales appointment |
| The
Result |
|
Positive
and increased levels of awareness and safety consciousness;
School district leads uncovered resulted in several new large
school districts utilizing First Student services |
| SDA
Service |
|
Sales
building -- telemarketing and direct mail |
SALES
BUILDING (LEAD GENERATION) > FIRST STUDENT
TRANSPORTATION SERVICES 
