| The
Product |
|
Spices,
seasonings and flavors |
| The
Need |
|
Stimulate
increased levels of sales from select group of highly profitable
industries (snack food, protein products and prepared foods)
over a long sales cycle |
| The
Solution |
|
Develop
high impact direct mail program extending over 18 months consisting
of 3-dimensional mailings and flat mailings; follow with sales
calls by the sales force |
| The
Result |
|
Significant
number of requests for information and sales appointments, with
several prospects converted to new customers |
| SDA
Service |
|
Sales
building -- direct marketing materials |
SALES
BUILDING (LEAD GENERATION) > FLAVORITE LABORATORIES
