| The
Product |
|
Wheel
Alignment Training Support and Equipment |
| The
Need |
|
Generate
leads for Hunter's training programs and new alignment equipment
among 170,000 auto service and independent wheel alignment shops
nationwide |
| The
Solution |
|
Direct
mail program with strong offer for a training video entitled
"How to Sell 4-Wheel Alignments" |
| The
Result |
|
3,000
requests for training videos were received, with videos hand
delivered by the Hunter sales rep, giving reps a selling opportunity
with resulting being substantial new wheel alignment equipment
sold |
| SDA
Service |
|
Sales
building -- direct marketing and video fulfillment program |
SALES
BUILDING (LEAD GENERATION) > HUNTER ENGINEERING
COMPANY 
