| The
Product |
|
Double
Decking Transportation Service |
| The
Need |
|
Build
awareness of the double decking service and develop leads/secure
appointments for the sales force |
| The
Solution |
|
Advertising
to build broad scale awareness with a direct mailing series
to stimulate interest and appointments from a key group of 3,000
companies |
| The
Result |
|
Enthusiastic
response from sales reps |
| SDA
Service |
|
Sales
building -- business telemarketing, direct mail and database
management |
SALES
BUILDING (LEAD GENERATION) > M.S. CARRIERS
