| The
Product |
|
Health
Insurance - Denver Market |
| The
Need |
|
Build
awareness and persuade prospects to receive a call/visit from
a sales rep |
| The
Solution |
|
High
impact, three-dimensional promotional mailing followed by a
sales representative call, and delivery of a gift |
| The
Result |
|
The
direct marketing program was well received and generated opportunities
for follow-up by sales representatives |
| SDA
Service |
|
Sales
building -- direct marketing and fulfillment |
SALES
BUILDING (LEAD GENERATION) > METLIFE HEALTHCARE
NETWORK 
