SALES BUILDING (LEAD GENERATION) > MISSOURI PACIFIC RAILROAD (1 of 2)

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The Product Freight Transportation
The Need Reactivate dormant accounts to secure sales appointments
The Solution Direct mail program included a box of lemon drops with a survey asking why the account no longer dealt with Missouri Pacific. Sales reps made personal sales calls, delivering a lemon pie to the prospect for agreeing to meet
The Result 50% of dormant accounts requested a sales call
SDA Service Sales building -- direct marketing materials