| The
Product |
|
Commercial
Office Building |
| The
Need |
|
Sell
building leases |
| The
Solution |
|
Invite
prospective realtors to a breakfast "ground breaking"
session to "launch" the building by encouraging them
to actively sell building leases. Three-dimensional direct mail
invitations and a booklet provided pertinent building information |
| The
Result |
|
80%
acceptance of realtors receiving the invitation attended --
the building was fully leased prior to its completion |
| SDA
Service |
|
Sales
building -- direct mail campaign |
SALES
BUILDING (LEAD GENERATION) > THE PARAGON
CORPORATION 
