| The
Product |
|
HMO
Group Health Insurance Programs |
| The
Need |
|
Recruit
a broker network and create awareness of the company's products,
as well as secure relevant information from interested brokers
to determine their suitability/ qualifications as Partners reps |
| The
Solution |
|
Direct
mail program to 1,500 brokers/agents with reps hand-deliving
gold Cross pencils at the first meeting, then a Cross pen to
ink the Broker's first sale |
| The
Result |
|
12.4%
responded to offer (approximately 150% over original projections).
DMA Award Winner |
| SDA
Service |
|
Sales
building and recruitment program |
SALES
BUILDING (LEAD GENERATION) > PARTNERS
HMO 
