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| The
Product |
|
Grass
seeds, fertilizers, wild game feed, bird feed, etc. |
| The
Need |
|
Regain
and attract new independent dealers to carry the full line and
to provide deales with point-of-sale materials to stimulate
consumer traffic and sales |
| The
Solution |
|
Two year push-pull marketing and communications program that
included direct mail, consumer advertising, in-store displays,
dealer discounts and consumer rebates |
| The
Result |
|
Reacquired
dealer accounts and attracted high percentage of new dealers
carrying the full line of Pennington products |
| SDA
Service |
|
Sales
building -- full service agency of record -- advertising, dealer
and consumer promotions, direct mail and POP in-store display |
|
|
SALES
BUILDING (LEAD GENERATION) > PENNINGTON
SEED 
