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| The
Product |
|
Pay
Telephone Services |
| The
Need |
|
Retain
current customers and win back lost customers |
| The
Solution |
|
Direct
marketing and trade show program centered around "horror
stories" people experience from other pay phone vendors;
three direct mailings were utilized |
| The
Result |
|
27%
overall response rate, with trade-show traffic creating numerous
win-back customers and new business |
| SDA
Service |
|
Sales
building -- direct mail campaign, with tradeshow graphic creative |
|
|
SALES
BUILDING (LEAD GENERATION) > SOUTHWESTERN
BELL (1 of 2) 
