| The
Product |
|
ESSX-400
- large business phone system |
| The
Need |
|
Increase
sales of ESSX-400 business systems |
| The
Solution |
|
Identification
and qualification of prospects utilizing a two part "split
pair" game promotional technique: Mailing of first half
of split-pair game promotion to prospects, with salesforce delivering
second half for immediate, personal follow up. Two reminder
mailings followed to stimulate appointments |
| The
Result |
|
100%
recall of the promotion product, with 71.4% of program respondents
considering it a highly successful marketing campaign |
| SDA
Service |
|
Sales building -- new product introduction and lead generation |
SALES
BUILDING (LEAD GENERATION) > SOUTHWESTERN
BELL (2 of 2) 
