| The
Product |
|
Southwestern
Bell (SBC) consumer telephones |
| The
Need |
|
Achieve
and surpass established quotas for the sale of the Freedom Phone
line of products |
| The
Solution |
|
Award
rep firms prizes for exceeding quota immediately following the
60-day program (immediate gratification) |
| The
Result |
|
84%
of total quota was achieved, with nearly 50% of rep firms achieving
their 60-day quotas -- program generated $11 million in sales |
| SDA
Service |
|
Incentive programs over the course of two years |