| The
Product |
|
"Broadcast
Distribution" and "Document on Demand" network
FAX services |
| The
Need |
|
Create
product awareness and a marketing database, build interest and
promote trial of product to generate qualified sales leads
|
| The
Solution |
|
A
combination of media included direct response print advertising,
direct mail, telemarketing, trade show support and collateral
materials |
| The
Result |
|
The
program faced adverse economic conditions, lack of product awareness
and sales force involvement |
| SDA
Service |
|
New
product introduction awareness and sales building |
SERVICES
> SPRINTFAX 
