| The
Product |
|
"Conference
Express" - Quick Set-Up Meeting Services |
| The
Need |
|
Introduce
Conference Express and create receptivity to a sales call |
| The
Solution |
|
Initial
"teaser" mailing followed by three-dimensional high
impact mailing |
| The
Result |
|
Sold
$3 million in "Conference Express" and helped to secure
additional ancillary hotel services. Program so successful it
became a model for three other hotels within the chain |
| SDA
Service |
|
New
product introduction; Door-opener program; Direct mail |
SERVICES
>
STOUFFER CONCOURSE (RENAISSANCE) HOTELS
