| The
Product |
|
Counter
Corn Soil Insecticide |
| The
Need |
|
Switch
competing product users to Counter Insecticide |
| The
Solution |
|
3-D direct mail and telephone follow up campaign |
| The
Result |
|
44% of competing product users switched to Counter; $17+ in
sales were earned for each $1.00 invested in program; 4 million
lbs. of insecticide sold |
| SDA
Service |
|
Brand
switch direct mail and telephone follow up |
BRANDING
> AMERICAN CYANAMID
