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| The
Product |
|
Extend-A-Cool
Horse Transdermal Cooling Sheets |
| The
Need |
|
Introduce
new product |
| The
Solution |
|
Create
awareness among equine vets through trade advertising, PR releases
and trade show support. Stimulate trial through 3-dimensional
direct mail with free product sample |
| The
Result |
|
10%
response with substantial sales generated; High quality equine
vet database developed for database management activities. 2002
NAMA Merit Award Winner, National AgriMarketing Association |
| SDA
Service |
|
Branding,
new product launch and package design |
|
|
BRANDING
> DAIICHI FINE CHEMICALS 
