| The
Product |
|
Pleasure
and fish-and-ski boats |
| The
Need |
|
Customized
dealer POP kit |
| The
Solution |
|
POP
kits with materials customized for each Brunswick boat line
(Astro, ProCraft and Wahoo). Materials included ten different
items for use by large and small dealer showrooms and boating
trade show booths |
| The
Result |
|
Positive
dealer reception with widespread use by all 470 dealers |
| SDA
Service |
|
Channel
Marketing - Dealer POP Kits |
CHANNEL
MARKETING > BRUNSWICK MARINE GROUP 
