CHANNEL MARKETING > DELTA FAUCET COMPANY

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The Product

Faucet line
The Need

Motivate plumbing distributors to increase sales of Delta faucets
The Solution

An exciting 60-day themed contest for distributor countermen and sales people
The Result

18% more Delta faucets were sold than the previous year's 60-day period; 39% of distributor employees eligible to participate also won prizes
SDA Service

Channel Marketing - Distributor Contest/Incentive Program