| The
Product |
|
Command
4EC Herbicide |
| The
Need |
|
Maintain
and increase Command market share |
| The
Solution |
|
A
strong purchase offer combined with multiple direct mail and
telemarketing follow up to stimulate purchase |
| The
Result |
|
24%
response to the purchase offer resulting in $15+ million in
new Command sales |
| SDA
Service |
|
Sales
Building Program -- Direct marketing program and fulfillment
of purchase offer; Channel Marketing |
CHANNEL
MARKETING > FMC AG PRODUCTS (1 of 2) 
