| The
Product |
|
Full
line of pest control products |
| The
Need |
|
Motivate
distributors to switch competitive product users to FMC line |
| The
Solution |
|
Incentive program for distributors and pest control operators/businesses,
along with strong POP materials and a direct mail campaign |
| The
Result |
|
30%
of pest control operators receiving mailings enrolled, resulting
in substantial increase in sales over prior year |
| SDA
Service |
|
Channel
Marketing -- Incentive program, direct marketing and awards
fulfillment for two years, with training of FMC management for
future inhouse program management |
CHANNEL
MARKETING > FMC PEST CONTROL 
