| The
Product |
|
Insecticide
for greenhouses and nurseries |
| The
Need |
|
Increase
retail distribution, stimulate trial and purchase |
| The
Solution |
|
Direct
mail program with free product samples and a cash rebate on
purchases; included special retailer rebate incentives to stimulate
new distribution |
| The
Result |
|
$500,000
in product purchases by greenhouses and nurseries, with addition
of 285 new retailers carrying the product |
| SDA
Service |
|
Channel
Marketing and Sales Building Program - Direct mail program,
fulfilled product samples and cash rebate |
CHANNEL
MARKETING > FMC
TURF AND ORNAMENTAL 
